Blake Lively’s beverage business appears to be winding down amid her legal battle with Justin Baldoni, TMZ reported. Lively launched the non-alcoholic brand Betty Buzz in 2021 and added the alcoholic line Betty Booze in 2023, despite saying she does not enjoy drinking alcohol.
Trademark records reviewed by TMZ show that the Betty Buzz and Betty Booze trademarks remain active. However, several other applications associated with the business have been abandoned, including marks for beer-based products and non-alcoholic carbonated beverages.
The brands have also gone quiet on social media. Betty Buzz last posted on Instagram on April 5, while Betty Booze’s most recent post was on September 28. Whole Foods carried Betty Buzz, and Total Wine carried Betty Booze products, according to the report.
Lively was photographed Tuesday night at the Brent Neale Wrap It Up Capsule Collection event in New York City.
Sources: TMZ.