Tom Brady has become the latest celebrity associated with Shark’s CryoGlow LED Face Mask, appearing to use the at-home skincare device in a sponsored video shared over the weekend.

“How do you think I get this glowing skin?” Brady joked in the clip. Referring to a video that had reportedly prompted speculation about his presence in someone else’s home, he added that he would not need to borrow one because he had his own mask.

Brady also addressed the continued attention surrounding his dating life with the caption: “Rumors are rumors but the glow is real.”

The CryoGlow mask combines red, infrared and blue light therapy. According to the product description, the red light is intended to target fine lines and wrinkles, infrared light is used to support collagen, and blue light is designed to help reduce acne. The device also includes a cryotherapy-inspired cooling feature for the under-eye area.

Several celebrities commented on Brady’s post, including Paris Hilton and Jared Haibon. The product has also been associated with Alix Earle, who previously described it as “worth the hype” and compared the cooling sensation to an ice bath for the face. Earle also shared before-and-after images and said her skin appeared less irritated after a month of use.

Other public figures who have been seen using the mask include Paige DeSorbo, Khloé Kardashian, Sofia Richie and Kyle Richards. DeSorbo previously called it one of the best gifts on Amazon Live.

Sources: Page Six.