UGG has launched its holiday campaign, “Gift the Feeling,” featuring KATSEYE’s Megan Skiendiel, JT, Yeat and Lunay. The campaign takes inspiration from social media videos in which gifts are wrapped to resemble unexpected objects, turning the idea into a playful exchange among the artists.
In the campaign, Lunay opens a banana-shaped package to find UGG socks, while Megan, wearing Après City Tall boots, discovers an Elea Fluffed Slip-On in a cat-shaped box. Yeat receives Classic Mini Outpost boots from a truck-shaped gift, and JT’s Classic Mini boots catch the attention of other party guests.
The celebration also features guests dancing and socializing around the house in styles including the Classic Ultra Tall, Classic Tread Fluffed Boot and Tasman. The featured selection ranges in price from the $130 Tasman to the $300 Après City Tall, and also includes the Classic Mini and Heritage Utility Grizz.
The campaign styles are available at UGG.com, UGG stores and select retailers nationwide.
Sources: Just Jared.