Jude Bellingham is the face of Calvin Klein’s new Icon Cotton Stretch underwear campaign, marking the Real Madrid soccer star’s first collaboration with the fashion brand. The campaign was unveiled on Monday, November 2.
Bellingham models several pieces from the collection, including boxer briefs, trunks, briefs, low-rise trunks, hip briefs and slim boxers. Among the featured designs is the new Shine Trunk, which includes a glossy version of Calvin Klein’s signature waistband.
The campaign images were photographed by Oliver Hadlee Pearch in Madrid in August. They also include a reference to Bellingham’s trademark goal celebration.
“I really enjoyed working on this campaign,” Bellingham said in a statement. “I liked the idea of ‘the icon underneath’ – that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
This is Bellingham’s second major underwear modeling collaboration. He previously appeared in a campaign for Kim Kardashian’s SKIMS brand in 2024. Calvin Klein’s new campaign, including its photos and video, is available through the brand’s official website and social media accounts.
Sources: Just Jared.